After various meetings of the communication working group of the Show Organization, consisting of the Barcelona Boat Show and ANEN, various plans for the promotion strategy have been developed for the next edition of the Show.
As it was announced in a press conference on the 21st of June by the General Secretary of ANEN, one of the priorities of this edition of the Show is to attract more foreign clients.
With this in mind, the Show will carry out, apart from the promotional work in its international delegations, a promotional campaign in the main Spanish yachting harbors to encourage the visits from the residents of foreign origin that often frequent these harbors. These actions are backed up by public relations exercises in the more prestigious ports and marinas, with an aim to strengthen the image of the Show in events with a high participation of foreign VIP clients.
To take advantage of the social media to circulate the news about the Show is another way to obtain, influence and maintain followers when it comes to the goods and services of the exhibitors, as well to establish a constant interaction enabling the organization to publish news about any relevant developments even on a day to day basis.
Another one of the novelties included in this year´s edition is the agreement with Excellence Fair to incorporate in the Village a commercial area for the ´Premium brands´, where the visitors can discover, try and acquire the most exclusive and innovative products and services from diverse fields: from luxury watches to works of art and beauty products, fashion and decoration and even the latest gourmet specialties.
No comments:
Post a Comment