Portbooker , the largest booking portal of moorings which has been established for 6 years, with more than 17,000 reservations processed since May 2006, has developed a system of pricing in order to help the ports to take full advantage of the boats moored on the basis of market demand.
Similar to econometric models employing pricing with airlines or hotels, RevPAM (Revenue per Available Mooring), Portbooker set the price of a stay at a marina based on what the client is willing to pay Thus, such criteria means the price is better the more in advance you book for the same length, size and type of boat. The marina which is a more attractive nautical destination will determine the level of expected demand and the price the customer is willing to pay. The season is the main factor in nautical destinations like the Mediterranean or the Caribbean which have great seasonality, but the model also takes into account the greater linearity of prices in countries like USA, Singapore and Thailand.
With this pricing model, many of the marinas available in Portbooker.com can lighten their administrative tasks and only care about when and what type of moorings to offer. It also helps Portbooker.com to manage more efficiently those moorings over which it has guaranteed commitments or deposits. Portbooker.com has also developed a management system "low-cost" for marinas called EasyPier.com, integrating this tool with pricing and connects to any platform of online booking of moorings.
Recreational boating generates business worth more than 170,000 million dollars a year worldwide, of which approximately 60% occurs in the Mediterranean and of this figure, 40% passes through the Balearic Islands.
The attractiveness of the destination and its influence on the price are directly related to the liking of the local society to navigate. For example, the Balearic Islands is the undisputed leader for its natural wealth, but also by the nautical tradition of the Balearic society, which results in racing and related events worldwide. In this sense, Portbooker.com is working with a number of actions aimed at the sustainability of marine business in the future. Kids today learn sailing in yacht clubs are the future owners of pleasure craft and we should enhance this social work. Higher prices that the nautical tourist is willing to pay together with special rates for residents, can make it easier and more attractive to own a pleasure boat for at least the cost of the mooring.
Boat mobility is another factor that generates more wealth to a nautical destination. The harbour boats are easier to program in Portbooker.com , leaving it free to book moorings for nautical tourists visiting the destination. Thus, in the same way that the speed at which money circulates is a determining factor in the wealth of an economy, the increased movement of vessels helps generate more wealth within the sector. Portbooker.com facilitates this movement with advance reservations, online, simply and securely.
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