The Barcelona International Boat Show took place last week and AENB was there to support our businesses. It meant several days of intense work, meetings and constant promotion of our member companies. Though a bit lackluster due to the rain, this year´s show leaves room for optimism. And talking of something else, the new project for The Palma Boat Show will be announced soon. It will be a modern event, aimed at both the customers and the exhibitors and will appeal to all audiences. The proposals provided by AENB last May have had a considerable weight when drafting the project.
More than 50,000 people visited the Barcelona Boat Show during the past week. 700 boats occupied the Port Vell and the Spanish nautical companies were present in this most important exhibition in Spain. It couldn´t be any other way for AENB but to make the necessary effort to be present and give support to the Balearic companies. Barcelona is a show of great importance for the Balearic marine industry. Therefore, and despite not having been able to count on the support of the public institutions, the private sector joined forces to make it possible for our businesses to participate in the show. We expect more companies to join next year in this new initiative.
We believe that the effort to be present has been rewarded. We have seen the positive effects of the changes both on the exhibitors and on the visitors, who have been able to get a first hand experience of the many products on the show. The unique location on the grounds of Port Vell and activities that have been taking place during the event made it more flexible and attractive. In AENB we consider that the impact that the Balearics had on the show was valuable and believe that we must continue working in the same line of promotion to recover our market status.
In short the project that has finally been agreed upon for the next Palma Boat Show will be published. In AENB we believe that the new show will be a commitment to the future for our industry and for the complementary services and trade of the islands. It will be an event with the potential to attract a large number of both visitors and professionals. But we must not forget that this is a project designed by and for entrepreneurs, so we are convinced that the new format will also be very attractive for the exhibitors. Another reason for satisfaction is that the show continues to have the ability to finance itself, like it has always done since its inception. Despite what some ignorant think neither the Boat Show nor the companies involved have ever received public money. All expenses, including promotion and specific discounts to local businesses, have always been borne by the budgets of the show. In fact, during the years of economic boom enough income was collected to fund other fairs in other sectors of the islands. I think that if an event of this magnitude is capable of self-financing, it speaks volumes for our industry.
Even before it was announced that there wouldn´t be a show this year AENB was already working on the project for 2013 based on the proposals we received from you. In successive meetings of the Advisory Council the project took form and was finally accepted. On behalf of AENB we would like to thank the members of the Advisory Board for their open attitude and constructive manner during the whole process.
In the next newsletter we hope to provide more details of the new project and we are sure that you will find them exciting.
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