Sunday, November 30, 2014

Interviews with our associates - Fairline North Mallorca

Fairline North Mallorca is one of the last companies that have joined the AENIB. They are members of an important international franchise, as well as taking the image of the Balearic Islands to the main international nautical venues through their catalogues and promotional videos. We have had the pleasure to speak to them, so that they can talk about their professional work and their impressions about the present of the yacht sector in our islands.

First of all, I would like you to introduce me your company, make a summary of your trajectory and the services you offer here in our islands.

For nearly two decades, Fairline North Mallorca has been the main dealer for Fairline boats in the region. Built on our motto "It´s all about service", with its headquarters in Port de Pollensa, Fairline North Mallorca has a wealth of experience in sales and service. The team are fully trained, bi-lingual and resident locally, some staff were even born in Pollensa. Fairline North Mallorca has become famous for hosting some of the most enjoyable events both on and off the water. This dedication to our loyal customers culminates in receiving the allocade of "Worldwide Dealer of the Year". We also have a dedicated charter division specialising in Charters on the island and run a Wake School.

For a company like yours, the exemption of the matriculation tax in the charter boats will be a blessing. How do you forecast that this measure will affect the following seasons?

The exemption of the matriculation tax will positively affect our type of business in many ways, so will definitely be a joy. The fact that the exemption will create more boats available for charters and therefore more charter business will firstly have a direct impact be generating a greater revenue for the island and all businesses connected. Secondly, the indirect benefit for an increased movement in the charter business is that it introduces people into the island in a very lovely way, then if the charter is done well they will look into repeat business, boat sales, property sales and a general healthy spending on the islands.

Having a look at the catalogue and the promotional videos of Fairline, one can see a clear commitment for the Balearic Islands. How important are our islands in the global strategy of the company?

The islands are the biggest single market for Fairline worldwide distribution. There are 5 individual Fairline dealers on the island compared to 2 Fairline dealers for the whole of United States. The quality of the dealerships on the islands are recognised worldwide. Fairline North Mallorca was awarded the Worldwide Dealership of the Year.

Under your point of view: What is really necessary for the Balearic islands to be able to attract more nautical turism?

Having an institution like AENIB gives us an opportunity to get our thoughts forward. The nautical business and its importance to the communities economic welfare needs to be fully understood by those with political power then they can improve the attraction of nautical business. We think that the individual nautical businesses are doing a great job but need more support.

Changing a bit the topic, what do you value most about being a member of AENIB?

Being part of a group of like minded business men and women in the nautical industry. It gives a great sense of belonging and the opportunity to share thoughts and opportunities.ec

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