Sunday, July 20, 2014

The Barcelona Boat Show presents the novelties of the 53rd edition together with ANEN

In a press conference directed to the nautical media, the president of the Barcelona Boat Show, Luis Conde, the director of the show Jordi Freizas and the general secretary of ANEN, Carlos Sanlorenzo, explained to the nautical media the initiatives that are planned for the show between now and its celebration (15 to 19 of October) to promote and to invigorate the event, in a year when the nautical market is finally on the upturn.This year´s news include the promotion of yachting for beginners with a programme of activities and a publication of a practical guide, with an aim to popularise and facilitate the access to yachting.New in the sector of international promotion, there will be an institutional stand dedicated to the United States, a result of a collaboration agreement with The National Marine Manufacturers Association (NMMA).  In the stand, along with American companies, also the Barcelona Boat Show and the Spanish nautical sector will be promoted.When it comes to the themed areas of the show, the updated Village merits a special mention. This year a new concept of space has been created to host fashion shows, tasting of gourmet products, exhibition of Art & Design etc. It will also contain a restaurant and a chill out area with maritime ambience, where the visitors can relax during their visit to the show.New model of free visitsThis year a new model of free visits has been created by the show, whereby the exhibitors can invite their clients free of charge to the show. These invitations are available until the 30th of August. The format is going to be an "invitation with a discount code" that the exhibitors can send by e-mail to their clients who in turn will have to register themselves as visitors through the website of the show, whereby they will receive a 100% discount on the entrance ticket.From 30th of August onwards the discount will reduce to 50%.Additionally, the representatives of the show referred to the communication and marketing campaign for this year, which continues to strengthen the actions through own channels (web and social media) and to promote online marketing through specialized websites, blogs etc.* Press release by ANEN.

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