With an industry in free fall since 2007, the company and the Spanish shipyards try to reinvent themselves to weather the economic crisis. This was transmitted from the National Association of Marine (ANEN).
One of the challenges of Spanish companies is to continue expanding in new markets where demand is emerging. A slow and very competitive, but success in the future. "It is now in the Shanghai Boat Show with good sales for Spanish firms from day one. Soon there will also be the show in Korea.It will be the fourth year we go to this exhibition," says the CEO of ANEN, Alejandro Landaluce.
The changes also come in short supply and the presence in the Spanish market. The most important event is the Barcelona Boat Show for the next edition (51st) it will change its format."We are working with two models in conjunction with Fira Barcelona. Nautical companies must choose whether we opt for an exclusive exhibition on the ground like Düsseldorf, that would be in the halls of Gran Vía, or use exclusively Port Vell as is held similarly every year in Cannes," adds Landaluce.
Read the full story in Nauta 360
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