Regarding the analysis and evaluation of the current situation, the expert panel at the Congress came to the conclusion that in order to penetrate the public opinion it is necessary to update the x-ray of the sector, adjust the business models of the companies of the sector and adapt new concepts and strategies when it comes to sales and relationships with clients and sailing enthusiasts and to add new forms of communication to promote the leisure services and nautical tourism.
The nautical sector is in a favorable situation to take advantage of the achievements of the recent years. The relationship with the Administration has taken a 180º turn, a proof of this is the involvement in the Congress of the three key administrations whose support the sector is dependent on; Ministry of Public Works (State Secretary of Infrastructures, Transport and Housing and Direction General of the Merchant Marine), Ministry of Industry, Energy and Tourism (Turespaña) and Ministry of Education, Culture and Sports.
The nautical market in Europe is showing a timid growth, supported by the positive figures in Germany and Scandinavia and a slight recovery in Spain, as explained at the Congress by the general Secretary of EBI (European Boating Industry), Mirna Cieniewicz.
Read complete article (in Spanish) at: Passió per la Mar.
Key moments of the III Nautical Congress and access to the presentations
All the presentations that took place during the congress can be found on the website of ANEN. Just click on the link “Presentations III Nautical Congress”.
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