The Barcelona Boat Show presents the novelties of the 53rd edition together with ANEN
In
a press conference directed to the nautical media, the president of the
Barcelona Boat Show, Luis Conde, the director of the show Jordi Freizas
and the general secretary of ANEN, Carlos Sanlorenzo, explained to the
nautical media the initiatives that are planned for the show between now
and its celebration (15 to 19 of October) to promote and to invigorate
the event, in a year when the nautical market is finally on the upturn.This year´s news include the promotion of yachting for beginners
with a programme of activities and a publication of a practical guide,
with an aim to popularise and facilitate the access to yachting.New in the sector of international promotion, there will be an institutional stand dedicated to the United States, a result of a collaboration agreement with The National Marine Manufacturers Association (NMMA). In the stand, along with American companies, also the Barcelona Boat Show and the Spanish nautical sector will be promoted.When it comes to the themed areas of the show, the updated Village
merits a special mention. This year a new concept of space has been
created to host fashion shows, tasting of gourmet products, exhibition
of Art & Design etc. It will also contain a restaurant and a chill
out area with maritime ambience, where the visitors can relax during
their visit to the show.New model of free visitsThis
year a new model of free visits has been created by the show, whereby
the exhibitors can invite their clients free of charge to the show. These invitations are available until the 30th of August. The format is going to be an "invitation with a discount code"
that the exhibitors can send by e-mail to their clients who in turn
will have to register themselves as visitors through the website of the
show, whereby they will receive a 100% discount on the entrance ticket.From 30th of August onwards the discount will reduce to 50%.Additionally,
the representatives of the show referred to the communication and
marketing campaign for this year, which continues to strengthen the
actions through own channels (web and social media) and to promote
online marketing through specialized websites, blogs etc.* Press release by ANEN.
In
a press conference directed to the nautical media, the president of the
Barcelona Boat Show, Luis Conde, the director of the show Jordi Freizas
and the general secretary of ANEN, Carlos Sanlorenzo, explained to the
nautical media the initiatives that are planned for the show between now
and its celebration (15 to 19 of October) to promote and to invigorate
the event, in a year when the nautical market is finally on the upturn.This year´s news include the promotion of yachting for beginners
with a programme of activities and a publication of a practical guide,
with an aim to popularise and facilitate the access to yachting.New in the sector of international promotion, there will be an institutional stand dedicated to the United States, a result of a collaboration agreement with The National Marine Manufacturers Association (NMMA). In the stand, along with American companies, also the Barcelona Boat Show and the Spanish nautical sector will be promoted.When it comes to the themed areas of the show, the updated Village
merits a special mention. This year a new concept of space has been
created to host fashion shows, tasting of gourmet products, exhibition
of Art & Design etc. It will also contain a restaurant and a chill
out area with maritime ambience, where the visitors can relax during
their visit to the show.New model of free visitsThis
year a new model of free visits has been created by the show, whereby
the exhibitors can invite their clients free of charge to the show. These invitations are available until the 30th of August. The format is going to be an "invitation with a discount code"
that the exhibitors can send by e-mail to their clients who in turn
will have to register themselves as visitors through the website of the
show, whereby they will receive a 100% discount on the entrance ticket.From 30th of August onwards the discount will reduce to 50%.Additionally,
the representatives of the show referred to the communication and
marketing campaign for this year, which continues to strengthen the
actions through own channels (web and social media) and to promote
online marketing through specialized websites, blogs etc.* Press release by ANEN.
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